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Pursuing Your Passion and Becoming Successful

So many people have had to redefine their careers and look for other income streams to make it through the recession, now is a good time to explore a passion business that can help you feel and be more successful.

Joining us in the studio today, Celest Turner, an expert who facilitates authentic and sustainable success through personal coaching, writing, and training. She has been featured on NBC Philadelphia, GalTime TV Orlando, Examiner.com, and The Daily Buzz national morning show. She is also a columnist for Headdrama.com.

When it comes to growth and success strategies, Celest is definitely a renaissance practitioner. She has worked with aspiring entrepreneurs, ambitious individuals, and businesses to help them refine their vision and design a path to achieve success.

International powerhouse Lisa Nichols of The Secret and Chicken Soup for the African American Woman’s Soul calls Celest one of her “ambassadors of fortitude” and has featured her story of overcoming bullying and shyness in the book Unbreakable Spirit.

To learn more about Celest Turner, visit www.growthbycelest.com. To connect with her:

Facebook: www.facebook.com/growthbycelest

Twitter: www.twitter.com/growthbycelest

Youtube: www.youtube.com/growthcoachcelest

Celest Turner & Elizabeth Gordon


 

Are You Ready To Be A Social Media Sweetheart?

Tired of all the time you are spending on Social Media? Wondering how to get results? Through proper branding, focus, communication and consistency – the sky can be the limit! Why not be a social media sweetheart today?

 

 

 

 

 

 

 

 

 

 

Beth Hermes (The Network Goddess and CCO of eIRIS Marketing) and Carol Reinlie (The Social Girl and CCO of Hot Biscuit Marketing) are on a mission to help you make the most of social media for your life and business. They joined me in the studio on Monday to answer the questions everyone is asking today about social media marketing.

How do you get people to read your posts?

What separates the social media winners from everyone else?

How does Google+ factor into the social media equation?

How are companies using social media to get customers and grow revenue?

How to keep social media posts timely & relevant?

Who uses Pinterest and why?

Where and when to post business and personal items on Facebook? (isn’t not as obvious as you think)

And lots more…

Yes – social media can be fun. There are just some key points you need to consider.  Carol and Beth shared strategies and examples of how to achieve your marketing goals, make friends, become known as an influencer, an expert and the go-to person for advice in your industry.

To learn more about The Social Girl and The Network Goddess (Carol Reinlie and Beth Hermes) and how to attend an upcoming seminar, visit  www.hotbiscuitmarketing.com & www.eIRISmarketing.com

Connect with Carol and Beth online and join the fun.

Carol Reinlie Social Media links:

https://www.facebook.com/HotBiscuitMarketing

http://www.twitter.com/cjreinlie

http://www.linkedin.com/in/carolupdikereinlie

 

 

 

Beth Hermes Social Media links:

http://www.facebook.com/pages/The-Network-Goddess/142369465813646

https://twitter.com/#!/BethHerm

http://www.linkedin.com/pub/beth-hermes/12/248/64b

 

 

 

 

PROWin Members Barbara Betti, Barb Stengard, Nichelle Jones and Patricia Harris talk business

Dana Barrett hosted our monthly women’s business group roundtable show, with 4 fabulous guests from PROWin (Professional Women’s Information Network), a nationally recognized membership organization that provides resources for professional women and is valued above all for its commitment to their professional, personal, and economic empowerment.

 

Barbara Betti of At Your Service Atlanta

Barb Stengard of Mom Talent

Nichelle Jones of Jones Health and Benefits

and Patricia Harris of The Edge Connection joined Dana in the downtown studio to talk  business.

 

Barbara Betti talked about how and why more people are turning to a professional concierge to help them do it all.  Busy professional rely on Barbara’s team to help accomplish more and enjoy life: www.atyourserviceatlanta.com

Barb Stengard talked about how her company helps those with a business need for highly skilled and trained professionals in accounting? Mom Talent can identify your needs, design, organize and staff your accounting department with experienced part time professionals. www.momtalent.com

Anyone whose ever been overwhelmed by the research and choices in finding a benefits provider can appreciate the value Nichelle’s business provides.  Nichelle Jones talked about how Jones Health and Benefits help employers and self-employed individual find the best rates and the best plans to suit their insurance needs http://www.joneshealthandbenefits.com/

Patricia Harris talked about The Edge Connection, Inc. a nationally recognized, multifaceted SBA Women’s Business Center that primarily targets low-to moderate-income women, in addition to minorities, veterans, and persons with disabilities desiring to launch, sustain, or grow a microenterprise or small business. http://theedgeconnection.com

Barbara, Barb, Nichelle and Patricia each work in different fields and come from different backgrounds, but they share a common philosophy of building through building relationships.

For more information about PROWin and its members, go to http://prowin.com/

 

Laurie Bassi on Atlanta Business Success in the Worthiness Era

Laurie Bassi, business advocate, economist, and author, will be discussing “the worthiness era” and how local companies and business owners can mold their companies to fit into the worthiness era and how they can be successful in 2012 and beyond.

Laurie Bassi is the CEO and a co-founder of McBassi & Company, www.mcbassi.com.  She is also Chair of the Board at Bassi Investments, Inc.

Laurie is one of the world’s leading authorities on the emerging “decision-science” of human capital management—the processes and practices within an organization that align the management and development of employees with its business results.  She loves working with clients to help them improve organizational performance through targeted, effective strategies for managing and developing their people.

She has overseen the development of the McBassi People Index®, a powerful tool for pinpointing and improving the unique people-related drivers of an organization’s business results.

Prior to launching McBassi & Company, Laurie served as the director of research for Saba Software and as vice president at the American Society for Training and Development (ASTD).  While at ASTD, she created internationally recognized standards for measuring and valuing firms’ investments in education and training, and a core set of quantitative indicators for measuring the effectiveness of knowledge management initiatives. She has also served as the director of several U.S. government commissions, and as a co-chair of the Board on Testing and Assessment at the National Academy of Sciences.  The early years of Laurie’s career were spent as a tenured professor of economics and public policy at Georgetown University.

Laurie has authored over 80 published papers and books, and is a sought-after speaker both domestically and internationally.

She holds a Ph.D. in economics from Princeton University, a M.S. in industrial and labor relations from Cornell University, and a B.S. in mathematics from Illinois State University.

In this interview Laurie talks about her book, Good Company, and shares with us why people are choosing the companies in their lives in the same way they choose the guests they invite into their homes, how Atlanta’s top companies score on the index and why the worthiness era is at its tipping point.

Laurie Bassi, CEO of McBassi & Company, and Author of Good Company talks about Business Success in the Worthiness Era

TUNE IN to Chic Perspectives, February 14, 2012 at 10am ET to hear Laurie Bassi, the CEO of McBassi & Company and Chair of the Board at Bassi Investments, Inc.

Laurie is one of the world’s leading authorities on the emerging “decision-science” of human capital management—the processes and practices within an organization that align the management and development of employees with its business results.  She loves working with clients to help them improve organizational performance through targeted, effective strategies for managing and developing their people.

She has overseen the development of the McBassi People Index®, a powerful tool for pinpointing and improving the unique people-related drivers of an organization’s business results.
Prior to launching McBassi & Company, Laurie served as the director of research for Saba Software and as vice president at the American Society for Training and Development (ASTD).  While at ASTD, she created internationally recognized standards for measuring and valuing firms’ investments in education and training, and a core set of quantitative indicators for measuring the effectiveness of knowledge management initiatives. She has also served as the director of several U.S. government commissions, and as a co-chair of the Board on Testing and Assessment at the National Academy of Sciences.  The early years of Laurie’s career were spent as a tenured professor of economics and public policy at Georgetown University.

Laurie has authored over 80 published papers and books, and is a sought-after speaker both domestically and internationally.

She holds a Ph.D. in economics from Princeton University, a M.S. in industrial and labor relations from Cornell University, and a B.S. in mathematics from Illinois State University.

Laurie will be joining us live in our 200 Peachtree studio to discuss “the worthiness era” and how local companies and business owners can mold their companies to fit into the worthiness era and how they can be successful in 2012 and beyond.

Laurie Bassi

Amanda Brown stops by the studio on her way to China to begin Amanda’s Big World Adventure

Chic Perspectives host, Elizabeth Gordon interviews Amanda Brown, Adventurer, Educator, Businesswoman and Global Ambassador.  Just before leaving for Hong Kong, Amanda of Amanda’s Big World Adventure http://amandasbigworldadventure.com stopped by our downtown studio to share how an 18-month journey around the world is the ultimate culmination of her passions, interests and talents.

 

Amanda is no ordinary entrepreneur, she has created an opportunity and a business like no other.  Luckily we were able to catch up with her in the studio the day after her big press conference with the World Trade Center and just days before she departed to China to begin her Big World Adventure.

 

You’ll want to get her daily updates as she travels as an Ambassador, educator, fashion model, grape stomper, and more.  How on earth did she get started with this idea and what made it all happen.  Is she scared? excited? ready? Find out in this one of kind interview with a one of a kind woman.

 

Amanda’s having a blast over there! If you haven’t had the chance yet, check out what she has done so far… http://amandasbigworldadventure.com/blog/.

 

P.S.  I just got an email from her saying it’s been a bit of a culture shock in some ways, but a feeling of home and complete ease in others.  I feel as though I have lived here forever.

Yay! Amanda,  thanks for letting us living vicariously through you.  Enjoy the Adventure!

Pixorium – Our Story

Jiffy Page, Founder of Pixorium

This week Chic Perspectives on Business features a conversation with Jiffy Page, Founder & Principal of Pixorium, about the creation of Atlanta’s photo-storytelling company and her unexpected role as entrepreneur.

 

Jennifer Page (“Jiffy”) : Jiffy started Pixorium in the fall of 2006 in response to her own efforts to manage all the family pictures and the despair she saw of Hurricane Katrina victims who lost all their family photographs.

Five years later, Pixorium, Atlanta’s photo-storytelling business, has helped hundreds of Atlanta-area clients preserve, save and share their photos (prints, slides, negatives, videos, film) and stories by digitizing the images and telling the stories in videos, books and other fun and compelling ways.

Jiffy’s own story includes lots of moves as a child, a career in magazine print sales, work as a sales consultant, writer and publication designer, custodial stepmother at 25, unexpected entrepreneur at 45 and a marvelous cast of characters in her husband, children, family and friends. You can reach her at jiffy.page@pixorium.com or by visiting www.pixorium.com; www.facebook.com/pages/Pixorium/146253261222; on Twitter –@Pixorium; www.vimeo.com/JiffyPage

Wells Fargo Female Executives share their Chic Tips

Heel to Heel Radio interview women of Wells Fargo; Candy Moore, Lindsay Johnson, Natalie Blakeney and Nicole White share their Chic Tips of Business Advice for Success with hostess Elizabeth Gordon, President of Flourishing Business, LLC.

Candy Moore

Senior Vice President

Southeast Community Development Manager

Wells Fargo & Company

Candy Moore is a Senior Vice President and Community Development Manager in Atlanta, responsible for the company’s community lending, service and investment strategies and goals for Georgia, Alabama, Mississippi and Tennessee.

Candy joined Wachovia in 1993 and has held several roles, including financial center manager, national director of marketing for Wachovia Mortgage Corporation and director of market share growth for retail mortgage and internet sales.

As an active community volunteer, Candy serves on the boards of the United Way of Metropolitan Atlanta and the Atlanta Business League, while serving previously on the boards of the United Way of the Central Carolinas and the South Carolina Board for Recording for the Blind & Dyslexic.  She also served on Converse College’s alumnae board for ten years and was the first African-American to serve as chair of the college’s Board of Visitors.

Candy is a member of the Atlanta Chapter of The Links Inc., where she was among 50 women nationally selected as a member of the Scott Hawkins Leadership Institute (2010 – 2011) and serves as co-chair of the Fundraising Committee.

She has held leadership positions with Junior League in Charlotte, N.C. and is a PAC Committee Member with Junior League of Atlanta.  Candy was co-leader of Wells Fargo’s 2010 Community Support/United Way Campaign and was 2010 Vice Chair for UNCF’s 27th Annual Mayor’s Masked Ball.

Candy is among Who’s Who Black Atlanta, and has been named one of Atlanta’s 100 Most Influential African-American Women and one of Atlanta’s 100 Top Black Women of Influence.  She was also the recipient of the Concerned Black Clergy’s 2010 Corporate Award.

She earned a Bachelor of Arts degree in business administration and marketing, graduating cum laude, from Converse College, an all-women’s college in Spartanburg, S.C. Candy is also a graduate of the Retail Consumer Bank Associate Management Program.

Lindsey M. Johnson

Vice President

Atlanta Marketing Manager

Wells Fargo & Company

Lindsey Johnson is a vice president and marketing manager in Atlanta, responsible for the Community Bank’s advertising, marketing and sponsorship efforts in the metro Atlanta region.

Lindsey joined First Union/Wachovia in 2001 and has held several roles, including marketing manager for Online Banking services, as well as marketing director for key growth segments, including small business and de novo efforts.  www.wellsfargo.com/biz

As an active member of Wells Fargo Volunteers, Lindsey has chaired several of the bank’s signature volunteer events in Atlanta, including the  Susan G. Komen “Race for the Cure,” the Atlanta PRIDE Festival and the Children’s Healthcare of Atlanta Annual Christmas Parade.

Lindsey earned a Bachelor of Arts degree in English and marketing from Florida State University.



Natalie C. Blakeney

Vice President

Marketing Services

Wells Fargo Home Mortgage

Natalie Blakeney is a marketing vice president for Wells Fargo Home Mortgage, a division of Wells Fargo Bank, N.A.  She is responsible for developing marketing strategies for national programs designed to help more Americans achieve the dream of sustainable homeownership.  Some of these programs include a counseling program to help declined borrowers address their challenges as they pursue homeownership and educational outreach programs with the National Association Realtors®-Women’s Council of Realtors and the National Association Real Estate Brokers-Women’s Council.

Natalie has more than 20 years of sales and marketing experience.  Prior to joining Wells Fargo, Natalie worked as a membership/marketing manager for The Washington Council of Agencies, a nonprofit providing group buying programs, management training and advocacy programs to community and faith-based organizations.  She was responsible for building relationships with local nonprofit groups, providing technical assistance and developing marketing programs geared toward the nonprofit community in the Metropolitan Washington D.C. area.

Natalie began her marketing career in retail sales management as a manager for The Gap, Inc.  Her career has included various marketing positions involving special events planning, public relations, and market planning and sales.  She is former Program Manager for the AMA-DC Mentorship which she developed and successfully launched for the Washington D.C. chapter of the American Marketing Association.

Natalie earned a bachelor’s degree in business administration from Temple University in Philadelphia, Pa., and completed courses in The University of Virginia’s E-Commerce Graduate Certificate Program.

She is also a blogger for Beyond TodaySM, a Wells Fargo blog containing retirement guidance.

www.wellsfargo.com/beyondtoday

Nicole White

Wealth Advisor
Greater Atlanta

Nicole White is a Wealth Advisor for the Greater Atlanta region of Wells Fargo Private Bank. As part of The Private Bank, Ms. White is responsible for coordinating a team of  seasoned specialists to provide clients with comprehensive wealth management services, including private banking, risk management, investment management, insurance solutions, philanthropic strategies and trust and estate planning through Wells Fargo Wealth Management.

Prior to joining Wachovia Bank in 2001, Ms. White served as a financial advisor with Merrill Lynch’s Private Client Group. She spent eight years with the firm focused on asset management, trust estate planning and risk management.

A native of St. Louis, Missouri, Ms. White earned her Masters in Business Administration from St. Louis University with a focus in finance, and her Bachelor of Science degree in economics from Florida A&M University.

Ms. White serves on the National Council of Wealth Advisors for Wells Fargo Wealth Management. She is active with multiple civic and philanthropic organizations, including the United Way’s Women’s Leadership Council and the African-American Leadership Council and the Atlanta Women’s Foundation.

Listen to women talk business every week on Heel to Heel Radio on BusinessRadioX sponsored by Flourishing Business.

Wells Fargo Executives Candy Moore, Lindsey Johnson, Natalie Blakeney, Nicole White talk business with Elizabeth

This week Elizabeth Gordon, goes heel to heel with the Women of Wells Fargo.  Meet:

Candy Moore, Wells Fargo Senior Vice President and Community Development Manager in Atlanta, responsible for the company’s community lending, service and investment strategies and goals for Georgia, Alabama, Mississippi and Tennessee.

Lindsey Johnson Wells Fargo Vice President and Marketing Manager in Atlanta, responsible for the Community Bank’s advertising, marketing and sponsorship efforts in the metro Atlanta region.

Natalie Blakeney is a marketing vice president for Wells Fargo Home Mortgage. She is responsible for developing marketing strategies for national programs designed to help more Americans achieve the dream of sustainable homeownership.

Nicole White is a vice president and Wealth Advisor for Wells Fargo’s Private Bank, responsible for coordinating a team to provide clients with comprehensive services, including private banking, risk management, investment management, insurance solutions, philanthropic strategies and trust and estate planning.

Hear about life as a professional woman working for Wells Fargo, how they got started and what they get to do today. Learn what they company is doing in the community and for women  and women-owned businesses www.wellsfargo.com/biz , as well as Natalie’s blog focusing on women and retirement www.wellsfargo.com/beyondtoday and Wells Fargo’s approach to wealth management for women.

Chic Perspectives is where women talk business.   Hear the stories behind the success of prominent businesswomen and female entrepreneurs each week.   Best-selling author of The Chic Entrepreneur: Put Your Business in Higher Heels, Elizabeth Gordon, interviews top female business executives and women entrepreneurs.

Chic Perspectives is sponsored by Flourishing Business, LLC Change Management Consulting; visit http://www.flourishingbusiness.com

After talking business on Heel to Heel Radio with Elizabeth Gordon, President of Flourishing Business, Patricia Bowen, from The Bowen Group and Kimberly Weeks CEO of BKonnected Marketing, LLC share their Chic Tips for business success

Patricia Bowen, Owner of The Bowen Group and Kimberly Weeks CEO of BKonnected Marketing, LLC, representing Atlanta Women in Business Loans Non Profit (AtlantaWomenInBusinessLoans.org), share their Chic Tips for Business Success with Elizabeth Gordon, President of Flourishing Business.

Find out more about BKonnected Marketing, LLC, which provides drip marketing services and sales consulting to small businesses and community banks across the US.  www.BKonnected.com

Visit Atlanta Women in Business Loans (AtlantaWomenInBusinessLoans.org) to find out more about getting a business loan.