Laurie Bassi, business advocate, economist, and author, will be discussing â€œthe worthiness eraâ€ and how local companies and business owners can mold their companies to fit into the worthiness era and how they can be successful in 2012 and beyond.
Laurie Bassi is the CEO and a co-founder of McBassi & Company,Â www.mcbassi.com.Â She is also Chair of the Board at Bassi Investments, Inc.
Laurie is one of the worldâ€™s leading authorities on the emerging â€œdecision-scienceâ€ of human capital managementâ€”the processes and practices within an organization that align the management and development of employees with its business results.Â She loves working with clients to help them improve organizational performance through targeted, effective strategies for managing and developing their people.
She has overseen the development of the McBassi People IndexÂ®, a powerful tool for pinpointing and improving the unique people-related drivers of an organizationâ€™s business results.
Prior to launching McBassi & Company, Laurie served as the director of research for Saba Software and as vice president at the American Society for Training and Development (ASTD).Â While at ASTD, she created internationally recognized standards for measuring and valuing firms’ investments in education and training, and a core set of quantitative indicators for measuring the effectiveness of knowledge management initiatives. She has also served as the director of several U.S. government commissions, and as a co-chair of the Board on Testing and Assessment at the National Academy of Sciences.Â The early years of Laurieâ€™s career were spent as a tenured professor of economics and public policy at Georgetown University.
Laurie has authored over 80 published papers and books, and is a sought-after speaker both domestically and internationally.
She holds a Ph.D. in economics from Princeton University, a M.S. in industrial and labor relations from Cornell University, and a B.S. in mathematics from Illinois State University.
In this interview Laurie talks about her book, Good Company, and shares with us why people are choosing the companies in their lives in the same way they choose the guests they invite into their homes, how Atlanta’s top companies score on the index and why the worthiness era is at its tipping point.