Listen Now!

Business Talk 24-7

Check below to find this program's broadcast schedule

Business Advisor Elizabeth Gordon interviews Kathy Betty, Owner and CEO of WNBA Atlanta Dream

Elizabeth Gordon and Kathy Betty

Elizabeth Gordon and Kathy Betty

Elizabeth Gordon, President of Flourishing Business and bestselling author of The Chic Entrepreneur interviewed WNBA Team Owner & CEO Kathy Betty today on The Chic Perspectives Show.  Betty purchased the Atlanta Dream in October 2009, shortly after the franchise completed its second season in Atlanta.  A prominent Atlanta businesswoman and sports advocate, Betty is committed to putting a winning product on the court and making a positive impact off the court.

Betty has more than 25 years of business management and consultancy experience.  She received her Bachelor of Science degree in Finance and Computer Sciences from the University of Alabama and Belmont College, and went on to work for Hayes Microsystems, was one of the first female partners with Ernst & Young, and later served as Executive Vice President and Partner with Scott, Madden and Associates. In 1996, she formed her own successful incubator The Tradewind Group.

Betty serves in a leadership capacity for a number of non-profit organizations.  She is chairman and CEO of the Garry Betty Foundation, a partnership with the V Foundation.  She also serves on the boards of Alexander-Tharpe Fund, Georgia Institute of Technology, Children’s Healthcare of Atlanta Foundation, Big Brothers Big Sisters of Atlanta, and the Atlanta Tipoff Club.

Find more about the team and buy tickets to an Atlanta Dream game at:

For more tips, talks and advice for how to be a chic entrepreneur and get the business to come to you, visit

Business Advisor Elizabeth Gordon interviews entrepreneur and social media expert Stephanie Abrams today on the Chic Perspectives Show

The Chic Perspectives Show is a weekly radio show for women entrepreneurs interested in business topics such as sales, marketing, operations, employees and cash flow, along with growth and strategy.

We interview a variety of guests to hear success stories of women business owners, industry trends and innovative ideas – all geared towards helping women put themselves in ‘higher heels’ and ‘succeed in style’- their own personal style.

Today on the Chic Perspectives Show we shined to Chic Spotlight on social media.  I talked to Emerging Entrepreneur, Stephanie Abrams, Founder of Gabbaroo, a social media company.

Stephanie Abrams and Deirdre Leone are the founders of, and two female entrepreneurs succeeding with style. is a social media marketing company that works to optimize its client’s visibility in the online world.  Creating a buzz through social networking sites, Gabbaroo utilizes social media to garner attention for small businesses, personas, bands and even Broadway shows.

Stephanie talked about what Gabbaroo does do for businesses, how Gabbaroo different from other marketing companies and what types of clients they service.  She shared great advice to other women entrepreneurs as well.

Listen to my interview with Stephanie to find out  why businesses need to be present in an online world in order to get ahead.

Stephanie talked about why social media should be done by a professional company who have extensive knowledge about social media in order for it to be effective.

We also discussed statistics about how relevant social media is to reaching masses of people much faster than traditional marketing.  Contact  and keep in touch with Gabbaroo and get your gab on.



Thanks for listening.

Until next time, wishing you all Chic Success.


Business Advisor Elizabeth Gordon interviews Bonnie Ross-Parker, CEO/Founder of The Joy of Connecting, and The Latina Joy of Connecting, and Joy of Connecting Licensees – Annette Walden Mason, of Painted Lady, Enterprises and Carole McNichol of Kylen Financials Inc. on The Chic Perspectives Show

JOC on Chic Perspectives

Today on the Chic Perspectives Show, we shined the Chic Spotlight on The Joy of Connecting.  My guests were Bonnie Ross-Parker, CEO/Founder of The Joy of Connecting, and The Latina Joy of Connecting,  and 2 of the many Joy of Connecting Licensees – Annette Walden Mason, of Painted Lady, Enterprises and Carole McNichol of Kylen Financials Inc.

Bonnie – A seasoned speaker/author and creator of a national/non-membership organization called The Joy of Connecting.  With 27+ years of networking experience, Bonnie’s focus is to support entrepreneurial women, professionals and business owners with her customer acquisition/marketing model.

Annette Walden Mason has a background in customer service and sales.  She is a marketing solutions consultant, entrepreneur, speaker, and facilitator. Her company is Painted Lady, Enterprises. She helps businesses with their relationship marketing both online and off line.  Annette is also one of the contributors for the book ‘42 Rules for Effective Connections.’

Carole McNichol is a Financial Adviser with Kylen Financials with over 22 years experience in the insurance and financial services, specializing in helping women to feel comfortable with their finances and empowering them to take charge of their financial future. Carole currently holds the following licenses series 7, 65, 63, variable, life and health.

Bonnie talked about how she identified a need in the market for Joy of Connecting while at Mail Boxes Etc. and why she decided to move forward with the business – 8 years later it is thriving and growing.

With so much emphasis on on-line marketing, or ‘social media’ as many people call it, Carole talked about why she thinks it’s important to also have off-line marketing.

It is very important for businesspeople to have off-line marketing in addition to an online strategy. The industry that Carole serves does not allow me to do any social media to advertise her business. It is a highly regulated industry and all print advertising must go through compliance.  Seminars that have been her largest marketing tool – and with all the networking and connections she makes through The Joy of Connecting – she’s been packing the room at her seminars.

Annette talked about some of the off-line opportunities available today – There are lots, BNI (Business Network International),  The local chambers of commerce, PowerCore, and a number of local types of groups both open and closed.  The ladies talked about what make the Joy of Connecting experience so unique in comparison.

Bonnie touched on some of the differences between the genders when it comes to networking.

Bonnie, explained why she decided to add another networking venue to the marketplace.  Even though there were already several women’s organizations in place, with The Joy of Connecting, the format, style and flexibility make it a truly differentiated opportunity to meet new people in a way that fits a busy woman’s schedule.

Since the ladies are involved with The Joy of Connecting – they described how the meetings work and what they each derive from participating.

Carole talked about how The Joy of Connecting has been and continues to be a unique marketing tool for her. She has used it as a way to gather an audience to market her financial seminars. Instead of trying to sell to her networking group  she asks the women to help her invite other women for an educational fun event. By giving these events it as made a significant difference to her business. She has also helped women within her group by helping them to showcase their expertise within the events.

The more we talked about the benefits of this connecting experience, it’s apparent just how special it is.  Layers upon layers of benefits.

Annette said that what she most wanted was to develop relationships with other entrepreneurial women.  Over the years these relationships have helped to grow her business and have also turned into wonderful friendships.  It is a warm and nurturing environment.  Women who are just starting a business and come to a Joy of Connecting always commit about how at ease they felt.

Carole talked more about some of the benefits for women to participate at a Joy of Connecting event.

Annette, added in some great Zig Ziglar wisdom – reminding us that   - People want to do business with people they know like and trust.  It’s about building the relationship.  She related networking to what Zig Ziglar says about motivation and taking a bath….you can’t do it just once and expect it to last.  She recommended finding places you feel comfortable networking and keep going on a regular basis.

Bonnie explained more about the licensing opportunity for someone wants to own a license and offer The Joy of Connecting in her community, the first thing she should do is check out the information on the website and fill out an application to be part of this great organization.

We talked about the reach and ripple effect The Joy of Connecting has had on Atlanta business community and far beyond.

LIsten to the replay and visit the websites to find out more about these fabulous ladies and The Joy of Connecting with them., and

Annette:  Website –


Twitter – PaintedLady1 –

Facebook – PaintedLady –


Thanks so much for tuning in to hear how these ladies are succeeding and style and get their Chic Tips on how you can too.

Thanks for listening and thank you to my lovely guests.

I’ll talk to you next week.

Stay Chic !


Business Advisor Elizabeth Gordon interviews Julie Sue Auslander of cSubs, Lindsey Peddar of Beauty Ticket, and Jacqueline Edelberg of How to Walk to School on the Chic Perspectives Show

This week on the Chic Perspectives Show I had on Julie Sue Auslander  President, Chief Cultural Officer of cSubs, LLC (CSMS), Lindsey Peddar founder of Beauty Ticket and and  Jacqueline Edelberg Author of How to Walk to School

First in line was Jacqueline Edelberg who wrote the book, How to Walk to School: Blueprint for a Neighborhood School Renaissance (Foreword by Arne Duncan and Afterword by Rahm Emanuel).

Jacqueline has been the driving force behind the Nettelhorst School’s dramatic turn around, a story that has been featured on Oprah and Friends, NPR, CNN, 60 Minutes, Education Weekly, and in the local Chicago media.

A community organizer, writer, and nationally recognized fine artist, Jacqueline has led workshops for the Community Schools Initiative, Northside Parents Network, and Chicago Public Schools on how public schools and reformers can improve public education.

Her influential book has a very simple message: Every kid, in every community, deserves a great neighborhood public school. Jacqueline led eight moms in a Chicago diner to make our dreams come true. They succeeded because they treated the school like a business start-up.

The Library journal had this to say about the book and the blueprint it lays out.:

“This is a fascinating account of the collaboration between a public school principal, Kurland, the parents of young children considering her elementary school, and the community that transformed a failing public school into an outstanding and revitalized one. In the face of disastrous, widespread public school system failures across America, parent dissatisfaction, and teacher despair, the Chicago-based Nettlehorst School’s success story is a beacon. Edelberg, one of the Nettlehorst parents, and Kurland offer educators hope that change can happen in any public school, given the right mix of parent-teacher patience, willpower, community involvement, pluck, creativity, collaboration, and ability to overcome adversity. They provide a blueprint that schools can use for revitalization projects, detailing, for instance, how to procure donations from area businesses and to ask questions that will get answers about difficult educational problems such as coping with dysfunctional and unsatisfactory teaching. VERDICT: This book is essential reading for all elementary school parents and teachers, especially those who have lost their faith in the American public school system and are looking for ways to improve it. Here are solutions and inspiration.”

You can take a virtual tour to see the transformation @

Jacqueline shared her about when she and a friend ventured inside Nettelhorst, their neighborhood’s underutilized and struggling public elementary school, the new principal asked what it would take for us to enroll our children.

Stunned by her candor, we returned the next day armed with an extensive wish list. The principal read our list and said “Well, let’s get started, girls! It’s going to be a busy year…”

They were eight park moms who galvanized neighborhood parents and then organized an entire community to take a leap of faith, transforming a challenged urban school into one of Chicago’s best, virtually overnight.

If eight park moms could pull their little neighborhood school out of its twenty-five year nose-dive, surely other driven parents could do the same thing.

Jacqueline’s work is sparking the possibilities for a national grassroots school reform movement that would pull us all out of the giant mess we’re in, now wouldn’t that be something?

Check out the whole story at
or listen to NPR’s Chicago Matters piece:
or her other NPR interview:

and “Never doubt that a group of small thoughtful citizens can change the world.  Indeed, it’s the only thing that ever has.”–Margaret Mead

Next up on the Chic Perspectives Show was Emerging Entrepreneur Lindsay Pedder, CEO

Laid-off from an executive position at a premium skin care company (and seven months pregnant), Lindsay used her new found time, beauty background and business school education to start a discount site for Premium Beauty Brands.  just celebrated its first anniversary and is projecting aggressive growth for year two.

Lindsay talked about

While not quite as risky as being an entrepreneur, being an employee is risky too

Network, network, network

A good business plan is key to understanding what you are trying to do

Follow the business plan but allow for flexibility

Know how you are going to make money

Understanding the market, the customer and the space is key to being competitive

It was harder to start without investors but worthwhile in the long run

If you have a partner make sure it is the right one

The family work life balance is more intense as an entrepreneur but far more rewarding

Twitter @beauty_ticket

And finally was Julie Sue Auslander is an established women business owner, bordering on Expert, (25 years of success) in the Professional Services arena.

Julie Sue Auslander is President and Chief Cultural Officer of cSubs, LLC (CSMS), where she guides Inc. Magazine’s 5000 to reduce their spends 15-20% on publications, memberships, site licenses and online services.

Julie spoke with a unique perspective and wit on innovation, leadership, targeting a market, building a customer base; customer loyalty, systematizing processes; the emotions of hiring and firing, taking risks, overcoming fear, and the personal growth that comes with business growth.

Julie has created an employee/client centric eco-system, through an internal culture that fosters total team engagement, believing if given what they need to succeed, her team would channel their own efforts toward a high quality customer experience.

Formerly, Julie Auslander presided over her prior company’s liquidity event to a public company, overseeing a $14 million budget. She sits on the Advisory Board of the Center for Women and 50 Top Women owned Business in New Jersey.

Julie is an expert blogger on FASTCOMPANY ( She earned her MA and M.Ed from Columbia University and most recently, was awarded a scholarship to the 2008 tuck-WBENC Executive Program at Dartmouth College.

Julie talked about what makes her company unique: As a woman-owned company, we have found many innovative ways to support the needs of families and honor the individual as we continually inspire growth in our business by serving our clients. Regardless of the challenges experienced in the difficult situations encountered in business life, we actively manage our thoughts, feelings and actions to attract what we want and what our clients need.

At cSubs, we continually recreate our business from an intention of serving. Our strategies used in sales and marketing feel right because we under promise and over deliver. Wanting more from life, working less, finding deep satisfaction, making more money and having fun while accomplishing our goals is our way of life.

All of us at cSubs are rewarded for listening to our inner voice and feeling you’re part of something bigger than yourself. This notion of having a business serve its employees and its customers with ethics that live in our actions not on our mission statement, has become the foundation of my company’s mission and the reason for its success.

Julie Sue Auslander, M.ED, WPO, WBEPRESIDENT / CHIEF CULTURAL OFFICER of CSUBS | Subscriptions Simplified
jsauslander@csubs.com_ Visit Julie’s blog:
A Service of CSMS, LLCA Nationally Certified Women’s Business Enterprise

Thanks everyone for listening and thank you again to my fabulous Chic Entrepreneur guests.

Remember – Heel to Heel We Rise.

Tune in again next week for more Chic Perspectives on women succeeding with style.


Elizabeth Gordon interviews Dave Savage, Inventors Association of GA President, Sue Watson, IP attorney, from SC Watson Law Firm and Inventor Donna Difloe, a Furniture Industry veteran and book author of How to buy furniture on The Chic Perspectives Show

Today on the Chic Perspectives  show I had on the Inventors Association of Georgia

Joining me in the studio to talk about all things inventive were:

Dave Savage, Inventors Association of GA President ( &

Sue Watson, IP attorney, from SC Watson Law Firm ( )

and Inventor Donna Difloe, a Furniture Industry veteran and book author of How to buy furniture.

Dave Savage is the president of Pres. of the Inventors Assoc. of GA, an organization that’s been in existence for 30 years.  In addition Dave also provides Inventors Advisory Service, family history & story video recording, Microsoft Word shortcuts trainer

45+ singles parties producer, Pre-paid Legal Attorney HMO plans & ID theft restoration, CLEAR 4G Mobile Internet sales, Direct TV satellite program sales, 4G wireless closed circuit TV sales, Alternative Bar & Bat Mitzvah preparation and ceremonies, Asian woodland landscape design, inexpensive home storage solutions, Home Party Support Services, Bartering & connections, resources.

Dave talked about how he teaches inventors to talk about their ideas without disclosing material details and how to get feedback, advice and find the best plan of action to move forward.  There is a lot to learn and be aware of as an inventor and surrounding yourself with those who can give advice, feedback and suggestions is very important in minimizing your losses and maximizing your returns.

Sue Watson of SC Watson Law Firm shared her expertise on Patents, Trademarks, Service Marks and Trade Dress as well as Copyrights, Patent Clearance Analysis, Patent Portfolio Evaluations, Patent Intelligence.

Sue’s firm has extensive experience assisting start-up companies, universities, research foundations, and large, global corporations in achieving significant intellectual property protection.

We discussed the strategic reasons why having a patent portfolio is more powerful and puts you in a better negotiating position than just a single patent.

Sue talked about business model entrepreneurs can use to capitalize on their idea, what to do first and how to avoid rookie mistakes.

Sue shared about the importance of intellectual property protection in order to stay competitive in today’s fast-paced world.   It’s crucial to rapidly protect your intellectual property in order to enhance  your business growth and secure your business success.

She explained how a step-by-step, cost-effective plan in critical for a company to achieve optimum intellectual property protection of their technology.

Donna Difloe shared her success story or how she turned an idea for an innovative and versatile furniture into a flourishing business.

Donna started her own company, Design Dynamic, which became the “umbrella” for product design and development, intellectual property, marketing and speaking and training engagements.

Before going out on her own Donna was the first Exec. Dir. of the Interior Design Society, and also in Chicago, the Product Manager for Kroehler Furniture.

Donna wanted the comfort and fashion of living room furniture for her outdoor patio. So she created and patented drainable, upholstered seating – an industry first.The furniture wears and washes well. It is mildew resistant and it looks as if it would fit in perfectly with a well-decorated living room.

Lane/Venture of Conover, N.C., incorporated Difloe’s drain system into the cushions of a group of wicker furniture called WeatherMaster. Donna’s patented furniture system has been licensed to Laneventure for 20 years.  Love seats and soft wing chairs as well as wicker with cushions in various patterns are available.

Got Ideas??

Check out the Inventors Association of Georgia, sign up for the free newsletter and find out more about upcoming meetings and the resources offered – membership privledges provide lot’s of value all for a very affordable price.

Thanks so much to my fabulous guests Donna Difloe of Design Dynamic, Sue Watson of SC Watson Law Firm and Dave Savage of Inventors Association of Georgia.

Until next time… wishing you all Chic Success,


Business Advisor Elizabeth Gordon interviews Mollye Rhea, President of For Momentum, Lori Rosen President of The Rosen Group and Managing Partner of Blacksock

Elizabeth & Mollye

Thanks for tuning in to the Chic Perspectives Show today on Business Radio X where we hear the success stories of women business owners, industry trends and innovative ideas – and help other women business owners put themselves in ‘higher heels’ and ‘succeed in style’- their own personal style.

My first guest joined me in the studio – Mollye Rhea, President and Founder of For Momentum,,  in addition to being a successful entrepreneur Mollye is also an expert in the area of cause marketing.

For 25+ years, Mollye Rhea, President of For Momentum, has conceptualized, developed and spearheaded programs for cause and partnership marketing to benefit non-profits and corporations at both national and local levels.

When Mollye Rhea founded her company, For Momentum, in May 2003, she realized that there were very few agencies specializing in cause marketing. Since then, For Momentum has grown to become one of the leading cause marketing firms in the country.

Mollye talked about how she got started in her business by leveraging her broad base of experience  working in advertising, corporate marketing, and nonprofit marketing.

This background created the right synergy for the For Momentum business model.

Mollye talked about how she created For Momentum to strike a better balance with her lifestyle wishes and values.

She selected cause marketing because it is her passion.

For Momentum serves three specific target audiences:

  • Nonprofits who desire to expand their resource base through corporate partnership.
  • Corporations who want to leverage their philanthropic support for expanding their business -- also known as strategic philanthropy,
  • Traditional marketing, advertising and pr agencies who want to round out their full service services with a cause marketing offering.

    Mollye talked about what cause marketing is, why it works and how companies do it.

    CSR are an important part of today’s business model.

    She talked about how businesses of all sizes are leveraging the power of cause marketing to generate sales, positive PR and community reputation, employee loyalty and affordable solutions are possible — you don’t have to be a huge corporation to make a difference.

    As entrepreneurs, Mollye said we have the opportunity to establish a business model that matches our lifestyle and life stage needs.

    Her advice to other female business owners — Develop systems that match your business and budgetary needs

      • project-based compensation models
      • telecommuting business model
      • employee-specific definition of “full time”

      You also won’t want to miss Mollye’s “Chic Tip”: As entrepreneurs, we have the opportunity to establish a business model that matches our lifestyle and life stage needs. Don’t let the “conventional models” limit your thinking.  If you have a will, you can make your own way.

      Go to and sign up for our Cause Alliances Insights e-publication — found on our website under “News You Can Use”

      My next guest was Lori Rosen who called into the Chic Perspectives Show from the Big Apple to share her entrepreneurial experiences with us.  Lori is the owner of a public relations firm in New York, The Rosen Group which celebrated its 25th anniversary in November 2009.

      Last year, Lori solicited a company in Switzerland, and became Managing Partner of Blacksocks ( NA, a web site that delivers socks by subscription. It’s aimed at busy men, who want the luxury of having socks delivered to them (rather than going to a store) –just when the one sock disappears. Blacksocks is a thriving business in Europe, with 40,000 active customers.

      Lori talked about operating her PR agency, managing the ebbs and flows in the economic cycles, and how her company has evolved over time.  She also got into wha it was like starting a new business with its own set of challenges in a down market.

      Blacksocks is run out of the agency-and most of the marketing is done through PR, in addition to google ad word and SEO.  It was interesting to hear Lori talk about how from a PR perspective what’s it like to be both the client and the agency and for the first time, have a very clear understanding from the client’s point of view.

      Lori talked about both businesses-owning and operating aspects of a PR agency; and

      what she’s learning from customers about the sock-scription business model, need vs. want, purchasing timing and creating urgency.

      Thanks to my wonderful guests for sharing their stories and advice with our ever growing listen base.

      Tune in next time for more chic business talk.

      Until then… wishing you all Chic Success,


      Elizabeth Gordon interviews emerging entrepreneurs Judi Gerhardt, Owner of Career Fashion Consignment and Karen Robinovitz, who just launched the new beauty brand Purple Lab

      CIMG3087Today on the Chic Perspectives Show we shined the chic spotlight on 2 women entrepreneurs with inspirational stories of success.  They triumphed over obstacles, remained resilient in the face of fear and disaster and building thriving businesses with powerful value propositions.

      First up was Judi Gerhardt, Owner of Career Fashion Consignment and an expert on professional image and non-verbal communication

      Judi Gerhardt is a former political powerhouse, survivor of 2 hurricanes, a nasty divorce, chemo, & a spinal tumor. After her surgery and deciding that she’d had enough hurricanes, she moved back to Atlanta. In August of 2009, Judi launched Career Fashion Consignment. CFC is an extremely high end career clothing consignment store for men and women in Atlanta. Judi is committed to social & financial responsibility and helping Atlanta’s business community benefit from the retail excess of the last decade.

      Judi Gerhardt is an incredible woman who was one of Maynard Jacksons campaign managers for mayor. She served as a political consultant for years in both Atlanta & DC until her travels took her elsewhere. She ended up in New Orleans where she owned a large equestrian farm for 16 years until Hurricane Katrina came in and destroyed everything she had built, including her 20 year marriage. Determined to stay in New Orleans and help rebuild, she was set to open another business when Hurricane Gustav came in and blew away that business, too. And, in the middle of all of this, her doctors discovered a tumor on her spinal column.

      After her surgery and deciding that shed had enough hurricanes, she moved back to Atlanta. In August of 2009, Judi launched Career Fashion Consignment. CFC is an extremely high end career clothing consignment store for men and women in Atlanta. Judi is committed to social & financial responsibility and helping Atlantas business community benefit from the retail excess of the last decade.

      Judi talked about what got her started in this business, what the company does and who their customers are.  Her business model actually serves two populations – those who bring in clothes for consignment sale and those who buy them.

      We talked about how she came up with the idea to start Career Fashion Consignment (CFC)

      Judi talked about some of the road blocks she has faced in her career and how she overcame them.

      With such an interesting career with many twists and turns, Judi explained how she has been able to reinvent herself so many times.

      We also discussed the green elements of her business.

      Judi recommends women:

      • Shop Responsibly by Shopping Consignment
      • Pay attention to the impact of non-verbal communication & professional dress
      • Use consignment to get a return on your fashion investment   – I just love this way of looking at it
      • Understand the importance of social responsibility and the role consignment plays

      For more check out the website @

      Become a friend of Career Fashion Consignment @!/pages/Atlanta-GA/Career-Fashion-Consignment/253100746996?ref=ts

      And follow on Twitter @

      Judi’s story is an amazing example of how resilient people can be, not to mention the art of reinvention and the business of social responsibility.Shes truly persistent, resilient, and the queen of reinvention. Judi is firmly committed to taking personal responsibility for her life and her happiness. She is truly an inspiration and a great example of someone who bounced back! Additionally, her commitment to helping Atlanta’s business community be more socially and financially conscious is a great story for the times we are living in.

      Thanks also to Judi’s PR rep – Andrea Rizk, Founder & CEO of Rizk Public Relations Twitter: @andreahrizk

      Next up – another chic entrepreneur – Karen Robinovitz, Creatrix of Purple Lab Beauty.

      Check out this awesome new beauty brand and start enjoying its multiple benefits @:

      purple labKaren Robinovitz is an acclaimed fashion/beauty insider/journalist/author/media vet turned marketer turned creatrix of the new beauty brand Purple Lab where she merges insider tips and tricks with ground-breaking ingredients, cutting-edge delivery systems and trend-setting style.

      Karen launched a beauty brand Purple Lab, in small, high end boutiques last May. The company have recently expanded the brand and launched on Home Shopping Network with five new products. Karen called in from New York City to share her story of success – She talked about how all of the stages of her career (journalist, marketing consult, brand and social media strategist) and using her chic network prepared her to build a successful line that fills a high value niche in the marketplace.  She talked about knowing her customer base, doing market research, taking risks, overcoming fear, and the personal growth that comes with business growth.

      Karen talked about how she discovered Purple Lab and how do they market the products. Karen explained what makes Purple Lab different than other beauty brands out there and what it was like to launch on HSN.  She also shared how to successfully market a brand via social media, why Purple Lab is changing the way people think about beauty  and how to launch a business during a rough economy.

      Find our more about Purple Lab @

      Follow Purple Lab on Twitter

      Follow Purple Lab on Facebook

      Find the products & on HSN

      You don’t want to miss the Chic Tips either of these amazing women had to share.  Thanks so much for listening and thanks to my wonderful guests.

      Until next time wishing you all Chic Success,


      Elizabeth Gordon interviews Commercial Real Estate Women (CREW) – on the Chic Perspectives Show – Samantha Lueder of Ant Hill Communications, Carolyn Saffold Wilson of Womble Carlyle and Tonya Creekmore, Vice President of General Growth Properties


      It was my pleasure this week to have on 3 fabulous businesswomen from CREW Atlanta, Commercial Real Estate Women.

      First up was Samantha Lueder of Ant Hill Communications. For more than fourteen years, Sam Lueder has been managing consumers’ perceptions of brands through integrated marketing and Public Relations programs.

      With a supportive and collegiate management style, Sam’s strength lies in being able to work and secure substantial results for brands within both the corporate atmosphere, some of the worlds best-known agencies and now with her own boutique agency – Ant Hill Communications.

      Her love of the actual work of Public Relations and marketing drove her to start her own company, Ant Hill, in 2009, with a corporate mandate of providing big brand experience, ideas and contacts to small, entrepreneurial companies looking to do some good and to make a difference.   In this vein, Ant Hill aims to partner with new companies and people, who are excited about their brands and willing to make loyalists out of their supporters and brand ambassadors out of their customers – the sweet spot of all that Ant Hill can achieve.

      Sam started her career and secured the fundamental knowledge of Public Relations with Hill & Knowlton in London. Past credits include Corporate Communications Manager for Philips Consumer Electronics, and Marketing Manager for Song, Delta Airlines low-cost, high style airline.  She’s done marketing and PR worked with clients including Motorola, Cheerwine, Applebee’s restaurants, Earthlink and Mansfield Plumbing, Publix and Sports Authority.

      Sam talked about what CREW is doing in terms of programing and events and why she was attracted to the organization, as well as her unique perspective on why an organization for women in commercial real estate is so necessary.

      Next up was Carolyn Saffold Wilson of Womble Carlyle

      Carolyn Wilson advises banks, companies and individual clients on commercial finance transactions and real estate matters.  She specializes in commercial loan workouts, evaluation and enforcement of lender’s rights and repayment/recovery efforts to maximize the client’s return. Her practice includes resolution of problematic unsecured loans, as well as loans secured by business assets, special purpose buildings, offices, shopping centers, condominium and other multifamily complexes, residential developments and industrial projects. She also has experience in identifying and solving title issues that might adversely affect the value and marketability of real property collateral.

      Carolyn is a a CREW past president and has been active for many years as an officer, board member, legal counsel and speaker for the Atlanta Chapter of Commercial Real Estate Women (CREW) Network, a national organization of executive women in the commercial real estate industry. She is a recipient of the CREW Distinguished Achievement Award and has been named to Atlanta Magazine’s 2008 and 2009 Georgia Super Lawyer lists.

      Carolyn is a magna cum laude graduate of  Duke University and Washington & Lee University School of Law.

      Carolyn talked about what a impact CREW has made on her career and her advice for other businesswomen.

      Tonya Creekmore, Vice President  of General Growth Properties was my next guest.   Two years ago Creekmore joined General Growth Properties as Vice President responsible for securing catalyst anchor retailers for re-development of regional malls throughout the Southeast. Prior to joining General Growth Properties, Creekmore was Partner at North American Properties where she was responsible for development and retailer relations throughout the Southeast and Mid-Atlantic. Creekmore spent ten years as a Senior Leasing Representative at Ben Carter Properties before North American Properties.

      She currently serves on the Commercial Real Estate Women (CREW) Network national board representing over 8,000 commercial real estate professionals and has consistently volunteered for International Council of Shopping Centers nationally and locally.

      Tonya’s career includes an impressive list of awards, professional affiliations and accomplishments, including being a 40 Under 40 Atlanta Business Chronicle 2007 Up and Comers in Atlanta and Commercial Real Estate Women – Atlanta (CREW):  Past President 2006 (the year Atlanta hosted the National CREW Convention).  She was the CREW Representative on Atlanta Women’s Foundation’s Grant Making Committee, an active member and Co-Chair of yjr International Council of Shopping Centers (ICSC) 2004 Southeast Conference and Chair 2005 Southeast Conference (approximately 4,000 attendees). Tonya is also a CREW Network National Board Member.

      Tonya has spoken at a variety of conferences and CREW events talking about Re-Development Trends and Opportunities, Retail Development in Atlanta,  Growth in North Seminole County and has also a frequent panelist at CREW meetings over the years.

      Tonya talked about her experiences with CREW and the substantial impact the organization has had on her professional development and network.

      It was such a pleasure to get to know these amazing and accomplished women and to shine the Chic Spotlight on all that CREW is doing for the women in commercial real estate.

      Thanks for tuning in, be sure to check out the Chic Perspectives Aftershow of this episode on the Chic Entrepreneur Facebook Fanpage

      Until next time, wishing you all Chic Success,


      Elizabeth Gordon interviews Kimberly Wilson, Designer, Yogini, & Entrepreneur, Tranquil Space Foundation & Dallas author & CEO Shama Kabani author of The Zen of Social Media Marketing & President of The Marketing Zen Group

      Today on The Chic Perspectives Show I had on Tranquilista, Kimberly Wilson from D.C. and Dallas author Shama Kabani as my guests.   Kimberly Wilson, Designer, Yogini, and Entrepreneur, Tranquil Space Foundation and Shama Kabini is the author of The Zen of Social Media Marketing.

      Thanks for today’s show goes to our sponsor – Pink Payments, Merchant Services for Women, by Women and Supporting Women .

      Kimberly Wilson is the author of Tranquilista and Hip Tranquil Chick. She is also the designer of eco-fashion line TranquiliT, and the founder of the Tranquil Space Foundation, which promotes yoga, creativity, and leadership in women and girls. She lives in Washington, DC. Visit her online at

      Kimberly talked about what a Tranquilista is – and why creative women of today want to embrace this philosophy.  A Tranquilista blends mind/body philosophy, creativity, and entrepreneurship to help women live a life full of extravagance grounded in mindfulness. Kimberly Wilson aims to help women realize — and revel in — their unique potential to make a difference through enlightened work and mindful play.

      Kimberly explained what enlightened work looks like and feels like and how to use mindful play to make yourself more productive and more joy-filled.

      Enlightened work is about forgoing spreadsheets and stodgy office politics to forge ahead with a new way of designing our lives as self-defined entrepreneurs who care about blending balance, bliss, and beauty. Kimberly uses the word entrepreneur, to  refer to today’s woman who wants to leave a legacy through her daily actions, whether working for a nonprofit, launching a vegan cafe, or being a full-time activist.

      Mindful play allows the incorporation of art, creativity, style, and dreams into one’s spiritual journey. Kimberly says to think of play as the icing on top of a yummy cupcake – it makes the whole experience more enjoyable and balanced. Mindfulness allows one’s playful spirit to remained focused on the world-at-large and making a difference.

      Kimberly focused an entire chapter of her book on style – so you know I was all over that.  We discussed how style ties into work and play.

      Looking good and feeling good often goes hand in hand. “When I don a flattering outfit with a dash of the perfect of accessories and hint of make-up plus dab of eau de parfum, I hold my head high and put my best self forward.”  Here here sister!

      In addition to fashion, Kimberly’s book also addresses decluttering, communicating clearly, home décor, beauty rest, bathing rituals, nourishment, exercise, and entertaining. Style plays into how you present yourself to the world in fashion, communication, home and office environment, and more. It’s a defining aspect of who you are and how you express your creativity.

      Kimberly explained how she finds balance while wearing so many different hats

      She says she no longer sees a distinction between my work and play. During down time you’ll find her reading business books, practicing yoga, or thumbing through fashion magazines – all of which are applicable to her career and professional life and fuel her passion. During work she’ll be sipping tea, engaging in social media, and blogging about her latest adventure. Her work and play commingle in a coherent, holistic way. She admits she’s also a sucker for self-care: regular massage, oodles of sleep, yoga, and journal writing.  – What a different world it would be if businesswomen had more pride in self care and a little less in being a workaholic or a Type A personality  – I talked about this very thing at a Panta Rei meeting recently.

      Lastly Kimberly and I got into the reasons why she emphasizes spirituality and do-gooding as lifestyle essentials.

      Kimberly holds that spirituality and do-gooding are foundational building blocks to launching a career and life mindfully. By taking time to feed your spiritual self through simple acts such as time in nature, meditation, journal writing, and yoga, you’re able to know yourself better and find your center. Similarly, by giving back to others and striving to let your thoughts, words, and actions have a powerful impact on those around you, you are able to make better decisions, be a leader, and, ultimately, leave a legacy.

      It was such an awesomely Tranquil experience having you on Kimberly thanks so much for sharing your story and your tips with our listeners.

      Find out more and keep in touch with Kimberly

      @Tranqulista; Twitter

      and on the Tranqulista Fan Page on Facebook

      Next up on the Chic Perspectives Show was Shama Kabani.  Shama is President of The Marketing Zen Group, a full service online marketing firm that serves clients around the world. She has been dubbed a “millennial master of the universe” and “online marketing shaman” by Fast Company magazine. In 2009, Business Week honored her as one of the Top 25 Entrepreneurs Under 25 in North America.

      Shama holds a masters degree from the University of Texas at Austin, and prides herself on being a constant learner. Her website,, has turned into a high-traffic destination for people looking for advice on how to successfully market businesses online. Companies around the world have hired Shama and her fast-growing digital media agency to guide them through the world of social media marketing. She also hosts a popular web TV show on new media marketing at http://Shama.TV, and is regularly quoted on marketing and technology trends by broadcast, print, and online media.

      Shama shared some valuable perspective on social media strategy and how businesses can leverage the tools to build customer relationships.

      Shama says to remember that social media marketing comes LAST – after you have a great website, a solid product strategy, and a clear product direction.  Nobody “starts tweeting today” and makes a million.

      It was interesting to here her talk about how traditional marketing tools are almost certain to fail in the world of social media – because social media is a consumer-driven environment, not a marketing platform.

      Even if you don’t have a social media plan – Shama says social media is already influencing your customers.  It’s the great equalizer, that amplifies every opinion (positive or negative), where a college student in Austin can have as much impact as a magazine reviewer in New York City, depending on their network and their relevance to your target market.

      A good rule of thumb – remember your mother’s advice:  treat people with respect, and don’t try to hide who you are.  (There are multiple case studies, and admonitions in the book, about this because one of the most common mistakes newcomers to social media make is to forget basic etiquette, or try to hide their identity to create “false positive” reviews or comments.  Two short examples:  you’d never run up to a stranger at a trade show, shove your business card in their hand, and then run away without saying anything – but people will sometimes do just that by posting their contact info or a product pitch on someone’s blog, Facebook page, or Twitter DM, without realizing that it’s the exact same thing.  Businesses that enter social media through the back door after a negative review on a site like Yelp, often try to “Googlewash” the negative reviews with positive reviews they write themselves under false names.  That ISN’T the way to handle negative consumer postings.)

      Shama shared that for most businesses, it isn’t a question of whether or not they are going to make social media a part of their marketing efforts at some point.  It’s a question of when they are going to enter the conversation, and take charge of their online reputation and brand.  So what we do for our clients is show them how to get into the game, and use the Zen-like secret of success:  go with the flow, instead of trying to swim upstream.  By that, we mean using social media as a way to communicate with, educate, entertain, and open a dialog with people who may become customers (now, someday, or never) – instead of always trying to sell.  Yes, we do make money for our clients and our own business through social media marketing – and we do get customers that way.  But it is often an indirect process – someone who reads my blog, or follows me on twitter gives my name to their cousin who is looking for a web design firm, or they put our name into consideration when their company is looking for an agency, or whatever.  It’s not always a direct sales process – but is can be very profitable.

      Find out more about Shama’s work, clients, book and solutions @

      Be sure to keep in touch with Shama as well – she really knows what she’s talking about and is one of the leaders in this space.


      twitter: @shama



      Thanks Shama for coming on and bringing some much needed zen into the social media world – I love your unique perspective.  It was such a pleasure getting to know you and we look forward to hearing more from the first “live book” on social media.

      Thanks again to our sponsor – Pink Payments, Merchant Services for Women, by Women and Supporting Women.

      Like to pitch a guest for The Chic Perspectives Show?  Visit for media contact info.

      Thanks for listening.  Until next time… wishing you all Chic Success.


      Elizabeth Gordon interviews Megha Rodriguez, Technology Consultant & CEO of Hire Humanity, LLC

      Elizabeth and Megha

      Elizabeth and Megha

      Megha Rodriguez was my guest on the Chic Perspectives Show.  Megha is a business strategist and technology consultant with over 11 years experience as an entrepreneur.

      She is the CEO of Hire Humanity, LLC, a business services company that helps small business owners and solo-preneurs bring their dreams to reality.  They do this by providing small businesses with the additional human resources needed to make their business grow.

      In her consulting work, Megha is committed to helping women business owners identify how to align their heart’s calling with their business objectives. She trains people how to use technology (e.g. social media, web-based software, etc) to sustain their growth and provides hands-on management support to help put great ideas into action.

      Megha works with clients on taking their core authenticity and harnessing it in their social media – and we talked all about how to do just that during the show.

      Megha offers tons of great advice on how to leverage social media properly to grow your business and expand your reach as well as develop more powerful and trusted relationships with clients, colleagues and all of you business associates.

      Here are a few of her words of wisdom to remember:

    1. Be Authentic in building your online social relationships
    2. Beware of over-automating your technology and losing your personal touch
    3. Take the time necessary to identify your target market and make it SPECIFIC
    4. Don’t try to be everything to everyone in your messaging
    5. Be considerate by be honest
    6. Transparency is king – people like those who are willing to admit their mistakes
    7. Identify your core purpose it will make a difference in how you are perceived
    8. Know where your target market lives and go there well, rather than being everywhere poorly
    9. This all goes back to the old adage that is even more true today than ever before  – people do business with people – so being authentic is keep to getting and keeping good solid and profitable relationships.

      What truly motivates your business activity – money? power? social impact? being a change agent?

      This is not an idle question but rather an all encompassing power center that permeates all of your business actions.  Who you are matters and why you do what you do matters too.  People want to know you and the essence of your life and business philosophy that makes your business different.  Your authenticity can’t be copied and it will help you create a business of inherent value.

      Keep in touch with Megha @