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Chic Perspectives

Month: February 2010

Elizabeth Gordon interviews Jennifer Bouani, author of the #1 Amazon Kindle Bestseller and Award Winning Book Tyler & His Solve-a-Matic Machine (Future Business Leaders’ Series) on the Chic Perspectives Show

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Jennifer Bouani, author of the #1 Amazon Kindle Bestseller and Award Winning Book Tyler & His Solve-a-Matic Machine (Future Business Leaders’ Series)

Jennifer Bouani is the author of a new and unique set of adventure books that teach kids about capitalism, entrepreneurship and business. She mentors parents, educators, community leaders on how to empower and prepare kids for tomorrow’s world by teaching them how to think creatively, explore products and services around them, set realistic goals, and overcome obstacles — the keys to turning what they love to do into business ideas and realizing their dreams. She started the Future Business Leaders’ SeriesTM series in 2006 with Tyler & His Solve-a-Matic Machine, which won the 2007 iParenting Media HOT Product Award. Her second book, Tyler Passes the Golden Key, was recently published in June 2008 and is an Award-Winning Finalist in the Children’s Fiction category of the National Best Books 2008 Awards.

In this Chic Perspective, Jennifer talks about why it is so important to have kids learn about entrepreneurship today. She explains how her books teach basic business principles to kids and what parents can do to get their children interested in business.

Listen to Jennifer’s Chic Tip

Bill Williams, Executive Vice President of Murphy Business and Financial Corp

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In this Chic Perspectives episode, Bill Williams is the Executive Vice President of Murphy Business and Financial Corp, and a certified business coach talks about how to choose a franchise.

For more than 30 years, Bill was an executive with technology companies, responsible for training, support, operations and IT.

Bill analyzes the factors that hold people back from entrepreneurship, talks about how to assess the risk of your venture and how to choose the right type of business for you.

Elizabeth Gordon interviews Jackie Adams, Franchise Consultant, FranChoice

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In this Chic Perspective episode, I interviewed Jackie Adams, Franchise Consultant, FranChoice about picking the right franchise and making it successful.

Jackie Adams has 18+ years of franchise executive-level experience and offers a vast array of knowledge to every to the prospective franchisees she works with. Her work as a franchisee, an international franchise executive, and working with a start up franchise business, helps her match potential franchisees with the right franchise company. Jackie served as Director of Franchise Operations for Regus Business Centres, where she was responsible for the initial set-up and launch of the franchise division for this successful global company. At The Athlete’s Foot, Jackie was Global Director of Franchise Operations, overseeing 450+ franchised locations in 50 countries.

In this Chic Perspective Jackie explains the benefits and drawbacks of owning a franchise, how to evaluate potential opportunities and compare their potential. Jackie explains how much you need to invest in a franchise, financing options and what to expect in terms of support from the system. She also talks about how to do your research and what questions to ask existing franchisees and how to think through such issues as personal exit strategy and where the franchise company is in terms of its expansion strategy.

Elizabeth Gordon interviews Jennifer Remling, author of Carve Your Own Road: Do What You Love and Live the Life You Envisionand founder of CarveYourOwnRoad.com

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In this episode of the Chic Perspectives Show, I interviewed Jennifer Remling, about her new book, Carve Your Own Road: Do What You Love and Live the Life You Envision.

Jennifer Remling runs her own accomplished and fulfilling recruiting firm, in addition to Carve Your Own Road. With a book in the works due to be released in April 2009 by Career Press, Jennifer has been featured in media outlets like MSNBC.com and The New York Post. She is also a frequent speaker at corporate training seminars, professional development workshops and other industry events.

In this Chic Perspective, Jennifer shares the keys for developing the mindset of a successful entrepreneur. We’ve all heard about just how powerful our mind can be when we put it to good use, but many entrepreneurs get so caught up in day to day to-do’s and stresses, that they don’t tap into the vast power source located right between their own two ears.

Jennifer illuminates strategies and best practices she used when starting and building her successful recruiting company as well as how she turned her entrepreneurial dream into a chic reality, complete with a $70,000 Airstream to travel in style.

You’ll learn how to use what’s between your ears in a systematic way to reach your goals on a daily and weekly basis and achieve greater success, certainty and satisfaction in your life.

Jennifer shares insights she got from traveling all over the country interviewing successful entrepreneurs as research for her upcoming book: Carve Your Own Road. Jennifer has a passion for understanding the entrepreneurial spirit and is helping people everywhere redefine how and where they work to achieve career fulfillment on their own terms.

Elizabeth Gordon interviews Kathleen Kurre – President, Fusion Advisors and former Executive-in-Residence, Interdisciplinary Institute for Leadership & Entrepreneurship, Georgia Tech

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In this episode of Chic Perspectives, Elizabeth Gordon interviews Kathleen Kurre – President, Fusion Advisors and former Executive-in-Residence, Interdisciplinary Institute for Leadership & Entrepreneurship, Georgia Tech.

Kathleen Kurre held senior executive positions at Intellego and Healthcare Recoveries, both started with venture capital. She routinely shares her insights and experiences through writing and speaking and works with individuals and organizations as they integrate mind, body, spirit and emotions for success. She recently completed a Masters of Divinity in Spiritual Peacemaking and is working on her first book Doorways of Peace.

After graduating Magna Cum Laude from Purdue University with Bachelor of Science Degree in Mathematics, Kathleen began her career in computer technology. Her passion emerged quickly: creating systems that connect imagination with reality. After having held analyst and manager positions for Kentucky Fried Chicken, PNC Bank, KPMG and senior management positions with Humana Inc. and Aegon Corporation, Kathleen formally stepped into the creative world of entrepreneurship by joining Healthcare Recoveries, Inc. (HRI) a venture capital backed healthcare, technology services company.

In this Chic Perspective, Elizabeth interviews Kathleen as she recaps a presentation she gave on the topic of female entrepreneurship at the 10th Global Powerful Businesswomen & Leaders Summit (WOIBEX 2008) held on March 8-9 at the Burj Al Arab in Dubai, UAE. Kathleen talks about how women start, and run business differently than men and what challenges and opportunities this represents.

Elizabeth Gordon interviews Kaira Sturdivant Rouda, President of Real Living, Inc. and author of Real You Incorporated: 8 Essentials for Women Entrepreneurs

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Kaira Sturdivant Rouda, President of Real Living, Inc. and author of Real You Incorporated: 8 Essentials for Women Entrepreneurs

Kaira Sturdivant Rouda, president of Real Living and creator of the Real Living brand, is passionate about entrepreneurism, marketing and the power of women in the workforce and beyond.

A published author, journalist, marketing executive and business owner, she built her career by working in marketing for national brands and large regional advertising agencies.

While maintaining her own writing business, she became the vice president of marketing for an Inc. 100 national franchisor, where she found her passion for franchising as a means to entrepreneurial business ownership.

In 1997, she entered another field filled with entrepreneurs – residential real estate. She launched the nationally award-winning Real Living brand in 2002, now among the fastest-growing franchise companies in the country and making a dramatic impact in an industry in flux.

Kaira was recognized in Entrepreneur Magazine’s Top 50 Fastest-Growing Women-Led Companies list. Real Living was also recently named one of the 50 Fastest Growing Companies in central Ohio.

In this Chic Perspective, Kaira talks about putting the Real You in your business, bringing your authentic self and thus your joy to work with you and creating a business through vision, strategy and culture that allows you to achieve your dreams.

Elizabeth Gordon interviews Michelle Briody, author of 16 Weeks to Your Dream Business: A Weekly Planner for Entrepreneurial Women on the Chic Perspectives Show

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Today on the Chic Perspectives Show, I got to chat with Michelle Briody, author of 16 Weeks to Your Dream Business: A Weekly Planner for Entrepreneurial Women.

Along with her co-author Nada Jones, Michelle founded an innovative fashion business in 2001 that showcased emerging women designers and their products in the fashion, beauty and lifestyle markets and gave women outside of NY and LA access to the latest trends.

Having worked with hundreds of emerging women-owned companies, Nada and Michelle decided to write a book to empower other women to go after their dreams and do so in a smart and organized fashion that would lead them to success, while bypassing some of the common mistakes.

In this Chic Perspectives interview, Michelle talks about their 16-week plan for getting started, how women tend to start, build and manage growth differently than men, how this serves as an advantage as well as how it can be a hindrance if they are not careful. Michelle recounts successful strategies of the top performing companies she has observed over the years and gives tips on marketing and public relations.

We also talk about the all important topic of cash flow, how to create, grow and maintain it.

Elizabeth Gordon interviews Desiree Scales, CEO of Bella Web Design

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Today on the Chic Perspectives Show I got to chat with Desiree Scales, CEO of Bella Web Design.

Elizabeth Gordon & Desiree Scales

Elizabeth Gordon & Desiree Scales

Bella Web Design has helped over 200 companies realize their success in Atlanta and more than 35 states nationwide for more than 10 years. Her company provides web design, web hosting, search engine submission and optimization, print design, email marketing, social media coaching, blogging and general web marketing consultation.

Desiree accredits their success to her team’s creative talent, integrity, and friendly service that draws loyal clients.

Desiree’s expertise and experience has evolved into a passion to educate both businesses and organizations on internet technology that ignites their success.

She has been a featured speaker at companies, conferences and seminars across Atlanta and regularly provides classes on blogging, web design, branding, Internet marketing, Web 2.0 strategies and social media.

She additionally offers personal Social Media Coaching to business owners who want to apply the online buzz to their customer relationships and bottom line.

Desiree is an authority on all things web.  Her expert advice:

  • If you don’t think your site is professional enough, it’s not. Hire a pro.
  • Don’t skimp on your social media budget, it’s the most important item in it.
  • Blogging is the best way to start using social media.
  • Find one medium that fits your personality and stick with it.
  • Be flexible and follow others who provide a good example.
  • Helping others is the best way to establish your expertise.
  • Make sure you look at your overall strategy and your goals before starting.


Check out Bella Web Design @ www.bellawebdesign.com

And listen to the Bella Buzz every week, an awesome podcast with all the latest ideas and must do’s when it comes to social media and web strategy.

www.thebellabuzz.com podcast/blog

And don’t forget to Follow, Friend and Link as well…

twitter.com/desireescales

Facebook: companies.to/bellawebdesign

LinkedIn: www.linkedin.com/in/bellawebdesign

Thanks again for coming on Desiree.  It was so great to see you again.


Elizabeth Gordon interviews Cheryl Lampard – Founder of Style Matters International

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Cheryl Lampard is the founder and principal consultant of Style Matters International based in London, England, with offices in Naples, Florida as well.

She has over twenty years of experience working with some of the world’s leading multi-national corporations such as Curves Women’s Fitness Centres, British Telecom, and Hong Kong & Shanghai Banking Corporation (HSBC), in addition to running her own fashion textile and retail business.

Cheryl is an Affiliate Member of The Federation of Image Consultants, and holds the International Make-up Association’s Diploma from the London School of Beauty & Make-up.
In this Chic Perspective, Elizabeth finds out from Cheryl how to make your image as chic as possible. According to Cheryl, 10 seconds is all it takes to make a first impression: ten seconds that could change your life – or not.

Cheryl gives valuable pointers on how to dress for success.

Learn the biggest mistakes people make in their appearance, what different color choices say about you and how to shop more effectively and efficiently.

Learn how to maximize your wardrobe and use different styles to make the right impression.

If you’ve ever been curious about what your clothes say about you in terms of your power, your approachability or your confidence level and how to improve in each of those areas, you won’t want to miss this information packed interview.

Elizabeth Gordon interviews Michelle Roark – World Cup Champion, Olympian, Entrepreneur, founder of Phi-nomenal

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A while back I had the absolute pleasure of chatting with Champion skier Michelle Roark on the Chic Perspectives Show, and I wanted to share part of the interview here.

Michelle is an amazing athlete, a World Champion and Olympian skier – and as if that wasn’t enough, she is also a super savvy chic entrepreneur, the founder and president of Phi-nomenal, a perfume line that no only smells good but also has the added benefit of helping maximize performance and really bring out the best of the person wearing it.  What a Phi-nomenal vision!

Michelle talked about how she got the inspiration for her business idea from a conversation with her coach about the importance of being able to utilize all five senses when visualizing the perfect performance.

You must check out her sites at@

Phi-nomenalwww.Phi-nomenal.com
 www.VoilaSSP.com

She then used her Chemical Engineering background and her mathematical knowledge of Phi to develop a unique and well-balanced product line designed to empower the human spirit.

Phi-nomenal’s Confidence Natural Perfume Oil and Custom Crystal bottle sold out within a week of being introduced at Eve Boutique in Denver.

Michelle talks about how she balances competing on the World Cup circuit while running her growing company, her recent trip to the White House and her company’s goal of being the scent of the first woman President of the United States.

Michelle has been featured in Business Week, Self Magazine, New York Times, Washington Post, USA Today and Forbes.

You can learn so much from her story and I am so excited to have her interview as part of Chic Perspectives Season One.   You listen to her Chic Tip here.

I been getting exciting updates from Michelle this winter as she continues to rock it out on the ski slopes.  You may also catch her on one her many media appearances:

Feb 13 — NBC live coverage of moguls event 7:00 – 10:30 pm MST
Feb 15 — Fox News Small Business 4:30 pm PST
Feb 21 — MSNBC Small Business 7:30 am EST

Here’s some video footage of this Chic lady in action – talk about succeeding with style.


http://www.youtube.com/watch?v=LO98A1OBV8k <http://www.youtube.com/watch?v=LO98A1OBV8k>

Thanks again Michelle – love hearing about all of your continued Chic Success!