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Kaira Sturdivant Rouda, President of Real Living, Inc. and author of Real You Incorporated: 8 Essentials for Women Entrepreneurs

Kaira Sturdivant Rouda, president of Real Living and creator of the Real Living brand, is passionate about entrepreneurism, marketing and the power of women in the workforce and beyond.

A published author, journalist, marketing executive and business owner, she built her career by working in marketing for national brands and large regional advertising agencies.

While maintaining her own writing business, she became the vice president of marketing for an Inc. 100 national franchisor, where she found her passion for franchising as a means to entrepreneurial business ownership.

In 1997, she entered another field filled with entrepreneurs – residential real estate. She launched the nationally award-winning Real Living brand in 2002, now among the fastest-growing franchise companies in the country and making a dramatic impact in an industry in flux.

Kaira was recognized in Entrepreneur Magazine’s Top 50 Fastest-Growing Women-Led Companies list. Real Living was also recently named one of the 50 Fastest Growing Companies in central Ohio.

In this Chic Perspective, Kaira talks about putting the Real You in your business, bringing your authentic self and thus your joy to work with you and creating a business through vision, strategy and culture that allows you to achieve your dreams.