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Elizabeth Gordon interviews Heidi Richards – CEO of the Women’s ECommerce Association International (WECAI) on the Chic Perspectives Show

Heidi Richards was my guest today on the Chic Perspectives Show.  Heidi Richards is an author, business coach and entrepreneur. She is the Founder and CEO of the Women’s ECommerce Association International (WECAI).

A writer and professional speaker, Heidi enjoys traveling to new countries, learning new cultures and sharing a woman’s perspective on marketing, leadership and running a business.

Heidi has written eight books and co-authored two, published and edited four ebooks, and publishes a quarterly international magazine WE Magazine for Women.

In January 2005, Heidi was named one of the Top 50 Virtual Women Shaping the Internet for 2005. And she even has a day named after her! Heidi Richards Day is June 26th.

In this Chic Perspective Show, Heidi discusses the advantages in being a woman in business today, how the worldwide economic slowdown has affected her growth, and how important the internet and social media are to her business.

She also highlights some of the various techniques she uses to market her company.

Check out more about Heidi’s companies @

Thanks so much for being my guest today Heidi.

Listen to Heidi Richard’s Chic Tip here and check out the full 30 minute interview as part of Season One.