Today on the Chic Perspectives Show, I got to chat with Michelle Briody, author of 16 Weeks to Your Dream Business: A Weekly Planner for Entrepreneurial Women.
Along with her co-author Nada Jones, Michelle founded an innovative fashion business in 2001 that showcased emerging women designers and their products in the fashion, beauty and lifestyle markets and gave women outside of NY and LA access to the latest trends.
Having worked with hundreds of emerging women-owned companies, Nada and Michelle decided to write a book to empower other women to go after their dreams and do so in a smart and organized fashion that would lead them to success, while bypassing some of the common mistakes.
In this Chic Perspectives interview, Michelle talks about their 16-week plan for getting started, how women tend to start, build and manage growth differently than men, how this serves as an advantage as well as how it can be a hindrance if they are not careful. Michelle recounts successful strategies of the top performing companies she has observed over the years and gives tips on marketing and public relations.
We also talk about the all important topic of cash flow, how to create, grow and maintain it.