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Elizabeth Gordon interviews Michelle Roark – World Cup Champion, Olympian, Entrepreneur, founder of Phi-nomenal

A while back I had the absolute pleasure of chatting with Champion skier Michelle Roark on the Chic Perspectives Show, and I wanted to share part of the interview here.

Michelle is an amazing athlete, a World Champion and Olympian skier – and as if that wasn’t enough, she is also a super savvy chic entrepreneur, the founder and president of Phi-nomenal, a perfume line that no only smells good but also has the added benefit of helping maximize performance and really bring out the best of the person wearing it.  What a Phi-nomenal vision!

Michelle talked about how she got the inspiration for her business idea from a conversation with her coach about the importance of being able to utilize all five senses when visualizing the perfect performance.

You must check out her sites at@

She then used her Chemical Engineering background and her mathematical knowledge of Phi to develop a unique and well-balanced product line designed to empower the human spirit.

Phi-nomenal’s Confidence Natural Perfume Oil and Custom Crystal bottle sold out within a week of being introduced at Eve Boutique in Denver.

Michelle talks about how she balances competing on the World Cup circuit while running her growing company, her recent trip to the White House and her company’s goal of being the scent of the first woman President of the United States.

Michelle has been featured in Business Week, Self Magazine, New York Times, Washington Post, USA Today and Forbes.

You can learn so much from her story and I am so excited to have her interview as part of Chic Perspectives Season One.   You listen to her Chic Tip here.

I been getting exciting updates from Michelle this winter as she continues to rock it out on the ski slopes.  You may also catch her on one her many media appearances:

Feb 13 — NBC live coverage of moguls event 7:00 – 10:30 pm MST
Feb 15 — Fox News Small Business 4:30 pm PST
Feb 21 — MSNBC Small Business 7:30 am EST

Here’s some video footage of this Chic lady in action – talk about succeeding with style. <>

Thanks again Michelle – love hearing about all of your continued Chic Success!